Business Marketing Management: A Strategic View of Industrial and Organizational Markets
ISBN-13:
9780030949180
ISBN-10:
0030949181
Edition:
5Rev Ed
Author:
Michael D. Hutt, Thomas W. Speh
Publication date:
1994
Publisher:
Thomson Learning
Format:
Paperback
760 pages
Category:
Management & Leadership
,
Sales & Selling
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780030949180
ISBN-10:
0030949181
Edition:
5Rev Ed
Author:
Michael D. Hutt, Thomas W. Speh
Publication date:
1994
Publisher:
Thomson Learning
Format:
Paperback
760 pages
Category:
Management & Leadership
,
Sales & Selling
,
Marketing & Sales
Summary
Business Marketing Management: A Strategic View of Industrial and Organizational Markets (ISBN-13: 9780030949180 and ISBN-10: 0030949181), written by authors
Michael D. Hutt, Thomas W. Speh, was published by Thomson Learning in 1994.
With an overall rating of 4.2 stars, it's a notable title among other
Management & Leadership
(Sales & Selling, Marketing & Sales) books. You can easily purchase or rent Business Marketing Management: A Strategic View of Industrial and Organizational Markets (Paperback) from BooksRun,
along with many other new and used
Management & Leadership
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.54.
Description
Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies
We would LOVE it if you could help us and other readers by reviewing the book
Book review
Congratulations! We have received your book review.
{user}
{createdAt}
by {truncated_author}