International Business
ISBN-13:
9780030351792
ISBN-10:
0030351790
Edition:
6th
Author:
Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett
Publication date:
2002
Publisher:
Cengage Learning
Format:
Hardcover
704 pages
Category:
International Business
,
Management
,
Management & Leadership
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Book details
ISBN-13:
9780030351792
ISBN-10:
0030351790
Edition:
6th
Author:
Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett
Publication date:
2002
Publisher:
Cengage Learning
Format:
Hardcover
704 pages
Category:
International Business
,
Management
,
Management & Leadership
Summary
International Business (ISBN-13: 9780030351792 and ISBN-10: 0030351790), written by authors
Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett, was published by Cengage Learning in 2002.
With an overall rating of 3.7 stars, it's a notable title among other
International Business
(Management, Management & Leadership) books. You can easily purchase or rent International Business (Hardcover) from BooksRun,
along with many other new and used
International Business
books
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Description
International Business, 6th edition presents an up-to-date and complete exploration of international business issues and practice. The authors' experience as both practitioners and academics brings a balanced and seasoned voice to the text. The text is built upon a strong foundation of theory and includes current examples, cases, and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping readers develop and refine a global perspective.
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