Customer Behavior: A Managerial Perspective
ISBN-13:
9780030343360
ISBN-10:
0030343364
Edition:
2
Author:
Banwari Mittal, Jagdish N. Sheth
Publication date:
2003
Publisher:
South-Western College Pub
Format:
Hardcover
544 pages
FREE US shipping
Book details
ISBN-13:
9780030343360
ISBN-10:
0030343364
Edition:
2
Author:
Banwari Mittal, Jagdish N. Sheth
Publication date:
2003
Publisher:
South-Western College Pub
Format:
Hardcover
544 pages
Summary
Customer Behavior: A Managerial Perspective (ISBN-13: 9780030343360 and ISBN-10: 0030343364), written by authors
Banwari Mittal, Jagdish N. Sheth, was published by South-Western College Pub in 2003.
With an overall rating of 3.5 stars, it's a notable title among other
Consumer Behavior
(Marketing & Sales, Entrepreneurship, Small Business & Entrepreneurship) books. You can easily purchase or rent Customer Behavior: A Managerial Perspective (Hardcover) from BooksRun,
along with many other new and used
Consumer Behavior
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.38.
Description
Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials to produce a new text that is tailored specifically to upper level 4-year, or graduate level programs. Its managerial approach focuses on the household consumer and on the business customer. This text goes beyond the conventional subject matter of consumer behavior textbooks, focusing not only on the role of customers as buyers, but also on their roles as users and payers.
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