Marketing Research : Methodological Foundations Eighth Edition (The Harcourt Series in Marketing)
ISBN-13:
9780030331015
ISBN-10:
0030331013
Edition:
8
Author:
Dawn Iacobucci, Gilbert A. Churchill
Publication date:
2001
Publisher:
South-Western College Pub
Format:
Hardcover
1006 pages
FREE US shipping
Book details
ISBN-13:
9780030331015
ISBN-10:
0030331013
Edition:
8
Author:
Dawn Iacobucci, Gilbert A. Churchill
Publication date:
2001
Publisher:
South-Western College Pub
Format:
Hardcover
1006 pages
Summary
Marketing Research : Methodological Foundations Eighth Edition (The Harcourt Series in Marketing) (ISBN-13: 9780030331015 and ISBN-10: 0030331013), written by authors
Dawn Iacobucci, Gilbert A. Churchill, was published by South-Western College Pub in 2001.
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Description
This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students' conceptual and practical understanding of marketing research. It may be used for both upper-division undergraduate and graduate level courses.
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