Marketing Strategy
ISBN-13:
9780030321030
ISBN-10:
0030321034
Edition:
2
Author:
George Lucas, O. C. Ferrell, Michael Hartline
Publication date:
2001
Publisher:
South-Western College Pub
Format:
Hardcover
384 pages
Category:
Management & Leadership
,
Advertising
,
Marketing & Sales
,
Marketing
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Book details
ISBN-13:
9780030321030
ISBN-10:
0030321034
Edition:
2
Author:
George Lucas, O. C. Ferrell, Michael Hartline
Publication date:
2001
Publisher:
South-Western College Pub
Format:
Hardcover
384 pages
Category:
Management & Leadership
,
Advertising
,
Marketing & Sales
,
Marketing
Summary
Marketing Strategy (ISBN-13: 9780030321030 and ISBN-10: 0030321034), written by authors
George Lucas, O. C. Ferrell, Michael Hartline, was published by South-Western College Pub in 2001.
With an overall rating of 3.8 stars, it's a notable title among other
Management & Leadership
(Advertising, Marketing & Sales, Marketing) books. You can easily purchase or rent Marketing Strategy (Hardcover) from BooksRun,
along with many other new and used
Management & Leadership
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.56.
Description
Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy, 2e is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.
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