Business Marketing Management: A Strategic View of Industrial and Organizational Markets
ISBN-13:
9780030291791
ISBN-10:
0030291798
Edition:
7
Author:
Michael D. Hutt, Thomas W. Speh
Publication date:
2000
Publisher:
South-Western College Pub
Format:
Hardcover
752 pages
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Book details
ISBN-13:
9780030291791
ISBN-10:
0030291798
Edition:
7
Author:
Michael D. Hutt, Thomas W. Speh
Publication date:
2000
Publisher:
South-Western College Pub
Format:
Hardcover
752 pages
Summary
Business Marketing Management: A Strategic View of Industrial and Organizational Markets (ISBN-13: 9780030291791 and ISBN-10: 0030291798), written by authors
Michael D. Hutt, Thomas W. Speh, was published by South-Western College Pub in 2000.
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Description
Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.
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