Essentials of Services Marketing: Concepts, Strategies and Cases
ISBN-13:
9780030288920
ISBN-10:
0030288924
Edition:
2
Author:
K. Douglas Hoffman, John E.G. Bateson
Publication date:
2001
Publisher:
South-Western College Pub
Format:
Hardcover
528 pages
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Book details
ISBN-13:
9780030288920
ISBN-10:
0030288924
Edition:
2
Author:
K. Douglas Hoffman, John E.G. Bateson
Publication date:
2001
Publisher:
South-Western College Pub
Format:
Hardcover
528 pages
Summary
Essentials of Services Marketing: Concepts, Strategies and Cases (ISBN-13: 9780030288920 and ISBN-10: 0030288924), written by authors
K. Douglas Hoffman, John E.G. Bateson, was published by South-Western College Pub in 2001.
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Description
The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.
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