Electronic Commerce: The Strategic Perspective
ISBN-13:
9780030265334
ISBN-10:
0030265339
Author:
Richard T. Watson, George M Zinkhan, Pierre Berthon, George Zinkhan, Leyland F. Pitt
Publication date:
2000
Publisher:
Harcourt College Pub
Format:
Paperback
162 pages
FREE US shipping
Book details
ISBN-13:
9780030265334
ISBN-10:
0030265339
Author:
Richard T. Watson, George M Zinkhan, Pierre Berthon, George Zinkhan, Leyland F. Pitt
Publication date:
2000
Publisher:
Harcourt College Pub
Format:
Paperback
162 pages
Summary
Electronic Commerce: The Strategic Perspective (ISBN-13: 9780030265334 and ISBN-10: 0030265339), written by authors
Richard T. Watson, George M Zinkhan, Pierre Berthon, George Zinkhan, Leyland F. Pitt, was published by Harcourt College Pub in 2000.
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Description
OVERVIEW
This exciting new text provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly-qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance.
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