Advertising Campaign Strategy: A Guide to Marketing Communication Plans
ISBN-13:
9780030211140
ISBN-10:
003021114X
Edition:
2
Author:
Donald Parente
Publication date:
1999
Publisher:
South-Western College Pub
Format:
Hardcover
371 pages
Category:
Advertising
,
Marketing & Sales
,
Marketing
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Book details
ISBN-13:
9780030211140
ISBN-10:
003021114X
Edition:
2
Author:
Donald Parente
Publication date:
1999
Publisher:
South-Western College Pub
Format:
Hardcover
371 pages
Category:
Advertising
,
Marketing & Sales
,
Marketing
Summary
Advertising Campaign Strategy: A Guide to Marketing Communication Plans (ISBN-13: 9780030211140 and ISBN-10: 003021114X), written by authors
Donald Parente, was published by South-Western College Pub in 1999.
With an overall rating of 4.4 stars, it's a notable title among other
Advertising
(Marketing & Sales, Marketing) books. You can easily purchase or rent Advertising Campaign Strategy: A Guide to Marketing Communication Plans (Hardcover) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.5.
Description
This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.
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