Advertising, Promotion and Supplemental Aspects of IMC
ISBN-13:
9780030211133
ISBN-10:
0030211131
Edition:
5
Author:
Terence A. Shimp
Publication date:
1999
Publisher:
South-Western College Pub
Format:
Hardcover
704 pages
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Book details
ISBN-13:
9780030211133
ISBN-10:
0030211131
Edition:
5
Author:
Terence A. Shimp
Publication date:
1999
Publisher:
South-Western College Pub
Format:
Hardcover
704 pages
Summary
Advertising, Promotion and Supplemental Aspects of IMC (ISBN-13: 9780030211133 and ISBN-10: 0030211131), written by authors
Terence A. Shimp, was published by South-Western College Pub in 1999.
With an overall rating of 3.9 stars, it's a notable title among other
books. You can easily purchase or rent Advertising, Promotion and Supplemental Aspects of IMC (Hardcover) from BooksRun,
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And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever.
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