Business Marketing Management: A Strategic View of Industrial and Organizational Markets (Dryden Press Series in Management)
ISBN-13:
9780030205637
ISBN-10:
0030205638
Edition:
3rd
Author:
Michael D. Hutt
Publication date:
1989
Publisher:
Dryden Press
Format:
Hardcover
770 pages
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Book details
ISBN-13:
9780030205637
ISBN-10:
0030205638
Edition:
3rd
Author:
Michael D. Hutt
Publication date:
1989
Publisher:
Dryden Press
Format:
Hardcover
770 pages
Summary
Business Marketing Management: A Strategic View of Industrial and Organizational Markets (Dryden Press Series in Management) (ISBN-13: 9780030205637 and ISBN-10: 0030205638), written by authors
Michael D. Hutt, was published by Dryden Press in 1989.
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Description
Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business marketing; and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, key concepts, and a summary to make it easy to review for tests.
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