Marketing Management
ISBN-13:
9780030177422
ISBN-10:
0030177421
Edition:
2
Author:
Peter R. Dickson
Publication date:
1996
Publisher:
South-Western College Pub
Format:
Hardcover
852 pages
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Book details
ISBN-13:
9780030177422
ISBN-10:
0030177421
Edition:
2
Author:
Peter R. Dickson
Publication date:
1996
Publisher:
South-Western College Pub
Format:
Hardcover
852 pages
Summary
Marketing Management (ISBN-13: 9780030177422 and ISBN-10: 0030177421), written by authors
Peter R. Dickson, was published by South-Western College Pub in 1996.
With an overall rating of 4.0 stars, it's a notable title among other
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Description
This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills.
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