Managing New Product and Process Development: Text and Cases
ISBN-13:
9780029055175
ISBN-10:
0029055172
Edition:
1
Author:
Steven C. Wheelwright, Kim B. Clark
Publication date:
1992
Publisher:
Free Press
Format:
Hardcover
896 pages
FREE US shipping
Book details
ISBN-13:
9780029055175
ISBN-10:
0029055172
Edition:
1
Author:
Steven C. Wheelwright, Kim B. Clark
Publication date:
1992
Publisher:
Free Press
Format:
Hardcover
896 pages
Summary
Managing New Product and Process Development: Text and Cases (ISBN-13: 9780029055175 and ISBN-10: 0029055172), written by authors
Steven C. Wheelwright, Kim B. Clark, was published by Free Press in 1992.
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Description
Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.
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