Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
ISBN-13:
9780028626307
ISBN-10:
0028626303
Edition:
1
Author:
Gary Blake, Robert W. Bly
Publication date:
1998
Publisher:
Pearson
Format:
Paperback
192 pages
FREE US shipping
Book details
ISBN-13:
9780028626307
ISBN-10:
0028626303
Edition:
1
Author:
Gary Blake, Robert W. Bly
Publication date:
1998
Publisher:
Pearson
Format:
Paperback
192 pages
Summary
Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res (ISBN-13: 9780028626307 and ISBN-10: 0028626303), written by authors
Gary Blake, Robert W. Bly, was published by Pearson in 1998.
With an overall rating of 3.9 stars, it's a notable title among other
books. You can easily purchase or rent Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res (Paperback) from BooksRun,
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Description
In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.
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