9780028613383-0028613384-The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want

The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want

ISBN-13: 9780028613383
ISBN-10: 0028613384
Edition: 1
Author: Gary Blake, Robert W. Bly
Publication date: 1997
Publisher: Macmillan General Reference
Format: Hardcover 176 pages
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Book details

ISBN-13: 9780028613383
ISBN-10: 0028613384
Edition: 1
Author: Gary Blake, Robert W. Bly
Publication date: 1997
Publisher: Macmillan General Reference
Format: Hardcover 176 pages

Summary

The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want (ISBN-13: 9780028613383 and ISBN-10: 0028613384), written by authors Gary Blake, Robert W. Bly, was published by Macmillan General Reference in 1997. With an overall rating of 4.0 stars, it's a notable title among other Advertising (Marketing & Sales) books. You can easily purchase or rent The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want (Hardcover) from BooksRun, along with many other new and used Advertising books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.15.

Description

A guide to the principles of writing effective copy covers headlines, print ads, direct mail, brochures, catalogs, press releases, and electronic messages

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