PRACTICE OF PUBLIC RELATIONS
ISBN-13:
9780024088406
ISBN-10:
0024088404
Edition:
6
Author:
Fraser Seitel
Publication date:
1994
Publisher:
Pearson
Format:
Hardcover
576 pages
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Book details
ISBN-13:
9780024088406
ISBN-10:
0024088404
Edition:
6
Author:
Fraser Seitel
Publication date:
1994
Publisher:
Pearson
Format:
Hardcover
576 pages
Summary
PRACTICE OF PUBLIC RELATIONS (ISBN-13: 9780024088406 and ISBN-10: 0024088404), written by authors
Fraser Seitel, was published by Pearson in 1994.
With an overall rating of 3.8 stars, it's a notable title among other
books. You can easily purchase or rent PRACTICE OF PUBLIC RELATIONS (Hardcover) from BooksRun,
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Description
The sixth edition, now full-color and streamlined, is designed to carry public relations into the year 2000. It emphasizes the practical nature of public relations work. Full chapters are now devoted to video, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new. New coverage ranges from Bill Clinton's use of communications to the escalating use of public relations overseas to the changing technological realm in which public relations must operate.
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