International Marketing: Planning and Practice
ISBN-13:
9780024055507
ISBN-10:
0024055506
Edition:
Facsimile
Author:
A. Coskun Samli, John S. Hill, Richard Still
Publication date:
1992
Publisher:
Macmillan Coll Div
Format:
Hardcover
624 pages
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Book details
ISBN-13:
9780024055507
ISBN-10:
0024055506
Edition:
Facsimile
Author:
A. Coskun Samli, John S. Hill, Richard Still
Publication date:
1992
Publisher:
Macmillan Coll Div
Format:
Hardcover
624 pages
Summary
International Marketing: Planning and Practice (ISBN-13: 9780024055507 and ISBN-10: 0024055506), written by authors
A. Coskun Samli, John S. Hill, Richard Still, was published by Macmillan Coll Div in 1992.
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Description
Describing the steps a company must make to plan and implement successful international marketing strategies, this text emphasizes macro considerations, with strong treatment of the political, cultural and economic factors that affect global markets. It also covers financial issues, marketing analysis, and management practices, with cases studies and examples drawn from a variety of multinational firms.
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