Marketing
ISBN-13:
9780023344015
ISBN-10:
0023344016
Edition:
4th
Author:
Joel R. Evans
Publication date:
1990
Publisher:
Macmillan Pub. Co
Format:
Hardcover
30 pages
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Book details
ISBN-13:
9780023344015
ISBN-10:
0023344016
Edition:
4th
Author:
Joel R. Evans
Publication date:
1990
Publisher:
Macmillan Pub. Co
Format:
Hardcover
30 pages
Summary
Marketing (ISBN-13: 9780023344015 and ISBN-10: 0023344016), written by authors
Joel R. Evans, was published by Macmillan Pub. Co in 1990.
With an overall rating of 4.3 stars, it's a notable title among other
books. You can easily purchase or rent Marketing (Hardcover) from BooksRun,
along with many other new and used
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And, if you're looking to sell your copy, our current buyback offer is $0.42.
Description
Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.
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