9789081324250-908132425X-New Normal: Explore the limits of the digital world

New Normal: Explore the limits of the digital world

ISBN-13: 9789081324250
ISBN-10: 908132425X
Edition: First
Author: Hinssen, Peter
Publication date: 2011
Publisher: Lannoo Publishers (Acc)
Format: Paperback 256 pages
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Book details

ISBN-13: 9789081324250
ISBN-10: 908132425X
Edition: First
Author: Hinssen, Peter
Publication date: 2011
Publisher: Lannoo Publishers (Acc)
Format: Paperback 256 pages

Summary

Acknowledged authors Hinssen, Peter wrote New Normal: Explore the limits of the digital world comprising 256 pages back in 2011. Textbook and eTextbook are published under ISBN 908132425X and 9789081324250. Since then New Normal: Explore the limits of the digital world textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

Welcome to the New Normal: IT and the Internet have completely altered traditional communication in the healthcare industry. Patients are looking for information coming from a wide range of sources. Products and experiences are being discussed on the internet and shared across social media platforms. UCB is one of the first biopharma companies to acknowledge IT as core to its business strategy and to let the patient take the lead in the online conversation. This book is about the trend spotting and creative thinking needed to prepare ourselves for the world of possibilities awaiting us in the big ocean of the New Normal. Talking about the digital society could soon make you sound old and out of date - such is the pace of change. Advancement in technology is creating a 'new normal' where relationships with consumers are increasingly in a digital form. Businesses need to reinvent themselves to create new interactive business models. Technology is no longer an enabler. It has become a game-changer. Don't even think for a moment that we have arrived in the Digital World. We're probably, at best, halfway. This isn't a discussion about the glass being half-full or half-empty. The past 25 years were about technology getting into the hands of consumers. The next 25 years will see consumers, young and old, making technology part of everyday life. Digital has become the New Normal. An entrepreneur, advisor, lecturer and writer, Peter Hinssen (1969) is one of Europe's most sought-after thought leaders on the impact of technology on society and business. He is frequently called upon to lead seminars and consult on issues related to the adoption of technology by consumers, the impact of the networked digital society, and the Fusion between business and IT.

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