9783658254254-3658254254-Corporate Strategy: Theory and Practice

Corporate Strategy: Theory and Practice

ISBN-13: 9783658254254
ISBN-10: 3658254254
Edition: 1st ed. 2019
Author: Pidun, Ulrich
Publication date: 2019
Publisher: Springer
Format: Hardcover 292 pages
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Book details

ISBN-13: 9783658254254
ISBN-10: 3658254254
Edition: 1st ed. 2019
Author: Pidun, Ulrich
Publication date: 2019
Publisher: Springer
Format: Hardcover 292 pages

Summary

Acknowledged authors Pidun, Ulrich wrote Corporate Strategy: Theory and Practice comprising 292 pages back in 2019. Textbook and eTextbook are published under ISBN 3658254254 and 9783658254254. Since then Corporate Strategy: Theory and Practice textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

This textbook offers a personal perspective on the broad and complex topic of corporate strategy. The book is structured to follow the journey of systematic corporate strategy development and implementation.

“Corporate Strategy” presents frameworks and concepts for strategy development that have proven to be useful in corporate practice. The book covers the fundamental questions of daily strategy work and illustrates them with examples from real companies. It addresses all key elements of corporate strategy in a clear and systematic way:

• Corporate ambition and capabilities

• Corporate portfolio analysis

• Corporate growth and portfolio strategy

• Managing and transforming the corporate profile

• Corporate parenting strategy and organization

• Corporate financial strategy

• Corporate strategy process

The book serves not only as a practice-oriented textbook for students and teachers of corporate strategy, it also functions as a sophisticated handbook for practitioners who are responsible for developing and implementing effective corporate strategies.

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