9783319250212-3319250213-Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)

ISBN-13: 9783319250212
ISBN-10: 3319250213
Edition: 1st ed. 2016
Author: Busch, Oliver
Publication date: 2016
Publisher: Springer
Format: Hardcover 289 pages
FREE shipping on ALL orders

Book details

ISBN-13: 9783319250212
ISBN-10: 3319250213
Edition: 1st ed. 2016
Author: Busch, Oliver
Publication date: 2016
Publisher: Springer
Format: Hardcover 289 pages

Summary

Acknowledged authors Busch, Oliver wrote Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals) comprising 289 pages back in 2016. Textbook and eTextbook are published under ISBN 3319250213 and 9783319250212. Since then Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals) textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.

Rate this book Rate this book

We would LOVE it if you could help us and other readers by reviewing the book