9781889102627-1889102628-What Your Donors Want ... and Why!

What Your Donors Want ... and Why!

ISBN-13: 9781889102627
ISBN-10: 1889102628
Edition: First
Author: Tom Ahern
Publication date: 2017
Publisher: Emerson & Church Publishers
Format: Paperback 176 pages
FREE shipping on ALL orders

Book details

ISBN-13: 9781889102627
ISBN-10: 1889102628
Edition: First
Author: Tom Ahern
Publication date: 2017
Publisher: Emerson & Church Publishers
Format: Paperback 176 pages

Summary

Acknowledged author Tom Ahern wrote What Your Donors Want ... and Why! comprising 176 pages back in 2017. Textbook and eTextbook are published under ISBN 1889102628 and 9781889102627. Since then What Your Donors Want ... and Why! textbook was available to sell back to BooksRun online for the top buyback price of $ 4.92 or rent at the marketplace.

Description

The New York Times has called Tom Ahern one of the country's most sought-after creators of fundraising messages. He's also a hugely popular trainer, introducing fundraisers around the world to the secrets of persuasion and donor-centricity. What Your Donors Want...and Why! is his latest and most impassioned book. In its chapters, nonprofits learn how to treat donors as customers, how to organize communications around the prime metric of Lifetime Value, and how to answer the Big Three questions required in a high-performance case for support. What Your Donors Want...and Why! bases its advice on the latest research and debunks a host of common myths, exploring in depth the psychology and neuroscience behind loyal donors.

Rate this book Rate this book

We would LOVE it if you could help us and other readers by reviewing the book