9781733794879-1733794875-Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career

Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career

ISBN-13: 9781733794879
ISBN-10: 1733794875
Author: Gildner, Gil, Gildner, Anya
Publication date: 2019
Publisher: Baltika Press
Format: Paperback 205 pages
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Book details

ISBN-13: 9781733794879
ISBN-10: 1733794875
Author: Gildner, Gil, Gildner, Anya
Publication date: 2019
Publisher: Baltika Press
Format: Paperback 205 pages

Summary

Acknowledged authors Gildner, Gil, Gildner, Anya wrote Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career comprising 205 pages back in 2019. Textbook and eTextbook are published under ISBN 1733794875 and 9781733794879. Since then Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career textbook was available to sell back to BooksRun online for the top buyback price of $ 4.84 or rent at the marketplace.

Description

In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It’s no longer enough to be a specialist: in today’s tech-driven industry, you’ve got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing.

In Part 1, you’ll learn the hard skills crucial to a marketing career, like:

  • organic search (SEO)
  • paid advertising (PPC)
  • social media marketing
  • reporting & analytics
  • branding & copywriting
  • email marketing

In Part 2, you’ll read about the soft skills essential to business, like:

  • writing emails
  • invoicing & sales
  • getting an entry level position
  • working as a marketing freelancer
  • starting your marketing agency
  • how to work remotely

Also included are in-depth vignettes and interviews with renowned communicators, for insightful alternate views on what makes a successful marketer.

About The Authors

Authors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, Doctors Without Borders, AirTreks, and have been featured in Inc Magazine, the New York Times, Arkansas Business, the Washington Post, and more. They regularly speak at industry conferences and conduct corporate & academic training seminars.

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