9781612907833-1612907830-Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner: A Beginner's Guide

Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner: A Beginner's Guide

ISBN-13: 9781612907833
ISBN-10: 1612907830
Author: Parr-Rud, Olivia
Publication date: 2014
Publisher: SAS Institute
Format: Paperback 182 pages
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Book details

ISBN-13: 9781612907833
ISBN-10: 1612907830
Author: Parr-Rud, Olivia
Publication date: 2014
Publisher: SAS Institute
Format: Paperback 182 pages

Summary

Acknowledged authors Parr-Rud, Olivia wrote Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner: A Beginner's Guide comprising 182 pages back in 2014. Textbook and eTextbook are published under ISBN 1612907830 and 9781612907833. Since then Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner: A Beginner's Guide textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

This tutorial for data analysts new to SAS Enterprise Guide and SAS Enterprise Miner provides valuable experience using powerful statistical software to complete the kinds of business analytics common to most industries.

Today’s businesses increasingly use data to drive decisions that keep them competitive. Especially with the influx of big data, the importance of data analysis to improve every dimension of business cannot be overstated. Data analysts are therefore in demand; however, many hires and prospective hires, although talented with respect to business and statistics, lack the know-how to perform business analytics with advanced statistical software.

Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner is a beginner’s guide with clear, illustrated, step-by-step instructions that will lead you through examples based on business case studies. You will formulate the business objective, manage the data, and perform analyses that you can use to optimize marketing, risk, and customer relationship management, as well as business processes and human resources. Topics include descriptive analysis, predictive modeling and analytics, customer segmentation, market analysis, share-of-wallet analysis, penetration analysis, and business intelligence.

This book is part of the SAS Press program.

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