9781538101056-153810105X-Integrated Marketing Communication: Creative Strategy from Idea to Implementation

Integrated Marketing Communication: Creative Strategy from Idea to Implementation

ISBN-13: 9781538101056
ISBN-10: 153810105X
Edition: Third
Author: Robyn Blakeman
Publication date: 2018
Publisher: Rowman & Littlefield Publishers
Format: Paperback 368 pages
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Book details

ISBN-13: 9781538101056
ISBN-10: 153810105X
Edition: Third
Author: Robyn Blakeman
Publication date: 2018
Publisher: Rowman & Littlefield Publishers
Format: Paperback 368 pages

Summary

Integrated Marketing Communication: Creative Strategy from Idea to Implementation (ISBN-13: 9781538101056 and ISBN-10: 153810105X), written by authors Robyn Blakeman, was published by Rowman & Littlefield Publishers in 2018. With an overall rating of 3.9 stars, it's a notable title among other Marketing (E-Commerce, Processes & Infrastructure, Web Marketing, Web Development & Design, Communication, Words, Language & Grammar , Communication & Media Studies, Social Sciences, Marketing & Sales) books. You can easily purchase or rent Integrated Marketing Communication: Creative Strategy from Idea to Implementation (Paperback, Used) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $3.95.

Description

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.

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