9781529708172-1529708176-Direct, Digital & Data-Driven Marketing

Direct, Digital & Data-Driven Marketing

ISBN-13: 9781529708172
ISBN-10: 1529708176
Edition: 5
Author: Spiller, Lisa
Publication date: 2020
Publisher: SAGE Publications Ltd
Format: Paperback 784 pages
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Book details

ISBN-13: 9781529708172
ISBN-10: 1529708176
Edition: 5
Author: Spiller, Lisa
Publication date: 2020
Publisher: SAGE Publications Ltd
Format: Paperback 784 pages

Summary

Acknowledged authors Spiller, Lisa wrote Direct, Digital & Data-Driven Marketing comprising 784 pages back in 2020. Textbook and eTextbook are published under ISBN 1529708176 and 9781529708172. Since then Direct, Digital & Data-Driven Marketing textbook was available to sell back to BooksRun online for the top buyback price of $ 10.92 or rent at the marketplace.

Description

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.

Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving.

With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.

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