Ben Delaney's Nonprofit Marketing Handbook: The hands-on guide to marketing and communications in nonprofit organizations
There are more than a million nonprofit organizations in the United Sates, and every one of them needs to tell its story, find clients, solicit donations, sell services, and encourage its volunteers. Yet few have a marketing department, and many have serious challenges in meeting their communications and marketing goals. Addressed to the MarCom manager in small to medium sized nonprofits, this book assumes that the reader has little formal knowledge of marketing. In plain language, it provides a hands-on reference that can be referred to frequently, providing checklists and actionable tips to make marketing easier and more effective. The book starts by comparing cultures, and continue through the basic concepts, tools, and processes that ensure success in nonprofit MarCom. It concludes with a glossary and additional resources for the nonprofit marketing team.
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