9781472971913-1472971914-Influence: How social media influencers are shaping our digital future

Influence: How social media influencers are shaping our digital future

ISBN-13: 9781472971913
ISBN-10: 1472971914
Edition: Illustrated
Author: McCorquodale, Sara
Publication date: 2020
Publisher: Bloomsbury Business
Format: Hardcover 224 pages
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Book details

ISBN-13: 9781472971913
ISBN-10: 1472971914
Edition: Illustrated
Author: McCorquodale, Sara
Publication date: 2020
Publisher: Bloomsbury Business
Format: Hardcover 224 pages

Summary

Acknowledged authors McCorquodale, Sara wrote Influence: How social media influencers are shaping our digital future comprising 224 pages back in 2020. Textbook and eTextbook are published under ISBN 1472971914 and 9781472971913. Since then Influence: How social media influencers are shaping our digital future textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

A detailed review of what businesses need to know about influencer strategies, social media and how digital communication works.

Digital influencing is one of the most exciting and disruptive new industries, forecast to be worth billions by 2020, but those charged with making this an effective part of their digital strategy rarely understand how this emergent industry works. When it comes to online growth, digital influencers are now consistently outperforming traditional media and brand advertising, even if much of what they do remains a mystery to many people.

Sara McCorquodale is the UK's leading authority on the influencer space, and this new book demystifies exactly how digital influence works, interrogates the phenomenon, analyzes its problems, and forecasts its future. A compelling and deeply insightful book, this will be a must-read for anyone whose business success is dependent on prospering online.

In Influence, readers will gain a foundation of knowledge into how and why digital communication has become so dominated by influencers, as well as gaining invaluable, never-before-heard insights from the influencers themselves. They will understand how digital trends emerge, the building blocks that make bloggers, vloggers and instagrammers so compelling, and why the context in which influencer marketing emerged is so closely linked to its ongoing success.

Thanks to Sara's independent analysis of influencer media and marketing, readers will finish the book with a clear understanding as to the problems now faced by businesses and brands around the world, and how such issues can be identified, tackled and overcome.

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