9781451676297-1451676298-Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency and Quality

Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency and Quality

ISBN-13: 9781451676297
ISBN-10: 1451676298
Author: Wheelwright, Steven C.
Publication date: 2011
Publisher: Free Press
Format: Paperback 390 pages
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Book details

ISBN-13: 9781451676297
ISBN-10: 1451676298
Author: Wheelwright, Steven C.
Publication date: 2011
Publisher: Free Press
Format: Paperback 390 pages

Summary

Acknowledged authors Wheelwright, Steven C. wrote Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency and Quality comprising 390 pages back in 2011. Textbook and eTextbook are published under ISBN 1451676298 and 9781451676297. Since then Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency and Quality textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

Today, a company's capability to conceive and design quality prototypes and bring a variety of superior products to market quicker than its competitors is increasingly the focal point of competition, contend leading product development experts Steven Wheelwright and Kim Clark. Drawing on six years of in-depth, systematic, worldwide research, they present proven principles for developing the critical capabilities for speed, efficiency, and quality that have worked again and again in scores of successful Japanese, American, and European fast-cycle firms. The authors argue that to survive, let alone succeed, today's companies must construct a new "platform" -- with new methodologies -- on which they can compete. Using their model for development strategies, Wheelwright and Clark show that firms can create a solid architecture for the integration of marketing, manufacturing, and design functions for problem solving and fast action -- particularly during the critical design-build-test cycles of prototype creation. They demonstrate further how successful firms such as Honda in automobiles, Compaq in personal computers, Applied Materials in semi-conductors, Sony in audio equipment, The Limited in apparel, and Hill-Rom in hospital beds have employed recent methodologies to bring new products to market at break-neck speed. Such innovations include design for manufacturability, quality function deployment, computer-aided design, and computer-aided engineering. Finally, Wheelwright and Clark emphasize the importance of learning in the organization. Companies that consistently "design it right the first time" and follow a path of continuous improvement in product and process development have a formidable edge in the crucial race to market.

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