The Law of Marketing (Special Topics Collection)
ISBN-13:
9781439079249
ISBN-10:
1439079242
Edition:
2
Author:
Lynda J. Oswald
Publication date:
2010
Publisher:
Cengage Learning
Format:
Paperback
448 pages
FREE US shipping
Book details
ISBN-13:
9781439079249
ISBN-10:
1439079242
Edition:
2
Author:
Lynda J. Oswald
Publication date:
2010
Publisher:
Cengage Learning
Format:
Paperback
448 pages
Summary
The Law of Marketing (Special Topics Collection) (ISBN-13: 9781439079249 and ISBN-10: 1439079242), written by authors
Lynda J. Oswald, was published by Cengage Learning in 2010.
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Description
This practical resource helps managers make more informed decisions when confronted with legal issues related to the marketing of goods or services. THE LAW OF MARKETING presents a comprehensive overview of the various ways in which legal concepts apply to core marketing activities, including product development, distribution, promotion and sales.
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