Leading Edge Marketing Research: 21st-Century Tools and Practices
ISBN-13:
9781412991315
ISBN-10:
1412991315
Edition:
1
Author:
Robert J. Kaden, Gerald L. Linda, Melvin Prince
Publication date:
2011
Publisher:
SAGE Publications, Inc
Format:
Paperback
504 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9781412991315
ISBN-10:
1412991315
Edition:
1
Author:
Robert J. Kaden, Gerald L. Linda, Melvin Prince
Publication date:
2011
Publisher:
SAGE Publications, Inc
Format:
Paperback
504 pages
Category:
Marketing
,
Marketing & Sales
Summary
Leading Edge Marketing Research: 21st-Century Tools and Practices (ISBN-13: 9781412991315 and ISBN-10: 1412991315), written by authors
Robert J. Kaden, Gerald L. Linda, Melvin Prince, was published by SAGE Publications, Inc in 2011.
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Description
This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showc
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