9781400211937-140021193X-Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

ISBN-13: 9781400211937
ISBN-10: 140021193X
Author: Hall, Kindra
Publication date: 2019
Publisher: HarperCollins Leadership
Format: Hardcover 240 pages
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Book details

ISBN-13: 9781400211937
ISBN-10: 140021193X
Author: Hall, Kindra
Publication date: 2019
Publisher: HarperCollins Leadership
Format: Hardcover 240 pages

Summary

Acknowledged authors Hall, Kindra wrote Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business comprising 240 pages back in 2019. Textbook and eTextbook are published under ISBN 140021193X and 9781400211937. Since then Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business textbook was available to sell back to BooksRun online for the top buyback price of $ 2.02 or rent at the marketplace.

Description

Wall Street Journal & USA Today Bestseller

The moment you take control of your stories, you take control of your business and your life.

You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything—from helping leaders better communicate to motivating sales teams and winning customers away from competitors.

But what stories do you need to tell? And how do you tell them?

In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate:

  • the Value Story, to convince customers they need what you provide;
  • the Founder Story, to persuade investors and customers your organization is worth the investment;
  • the Purpose Story, to align and inspire your employees and internal customers; and
  • the Customer Story, to allow those who use your product or service to share their authentic experiences with others.

Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling.

Every person, every organization has at least four stories at their disposal. Will you tell yours?

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