9781337271127-1337271128-Marketing Management

Marketing Management

3.9 Rate this book
ISBN-13: 9781337271127
ISBN-10: 1337271128
Edition: 5
Author: Dawn Iacobucci
Publication date: 2017
Publisher: Cengage Learning
Format: Paperback 352 pages
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Book details

ISBN-13: 9781337271127
ISBN-10: 1337271128
Edition: 5
Author: Dawn Iacobucci
Publication date: 2017
Publisher: Cengage Learning
Format: Paperback 352 pages

Summary

Marketing Management (ISBN-13: 9781337271127 and ISBN-10: 1337271128), written by authors Dawn Iacobucci, was published by Cengage Learning in 2017. With an overall rating of 3.9 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent Marketing Management (Paperback) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.41.

Description

Now you can master the core concepts in marketing management that you need as a undergraduate marketing major, first-year MBA or EMBA student with the detailed material in Iacobucci's MARKETING MANAGEMENT, 5E. You are able to immediately apply the key concepts you learn to cases, group work, or simulations that are assigned in your course. MARKETING MANAGEMENT, 5E reflects the dynamic environment facing today's marketers. Engaging explanations, timely cases and memorable examples help you understand how an increasingly competitive global marketplace and current changes in technology affect the marketing decisions that today's managers must make every day.

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