9781305580985-1305580982-Media/Impact: An Introduction to Mass Media

Media/Impact: An Introduction to Mass Media

4.1 Rate this book
ISBN-13: 9781305580985
ISBN-10: 1305580982
Edition: 12
Author: Shirley Biagi
Publication date: 2016
Publisher: Cengage Learning
Format: Paperback 448 pages
FREE US shipping
Sell
Get cash immediately!
Buy

From $8.90

Book details

ISBN-13: 9781305580985
ISBN-10: 1305580982
Edition: 12
Author: Shirley Biagi
Publication date: 2016
Publisher: Cengage Learning
Format: Paperback 448 pages

Summary

Media/Impact: An Introduction to Mass Media (ISBN-13: 9781305580985 and ISBN-10: 1305580982), written by authors Shirley Biagi, was published by Cengage Learning in 2016. With an overall rating of 4.1 stars, it's a notable title among other Media & Communications (Industries, Communications, Business Skills, Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Media/Impact: An Introduction to Mass Media (Paperback, Used) from BooksRun, along with many other new and used Media & Communications books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.21.

Description

From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider's look at what it's like to work in each industry. Reflecting the latest trends from the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples.

Show more
Rate this book Rate this book

We would LOVE it if you could help us and other readers by reviewing the book

cookies

We use cookies to ensure website functionality: improve our services, personalize your experience, analyze performance and traffic, and process orders efficiently. To learn more, check our Privacy Policy.