9781260458701-1260458709-The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

ISBN-13: 9781260458701
ISBN-10: 1260458709
Edition: 1
Author: Baxter, Robbie Kellman
Publication date: 2020
Publisher: McGraw-Hill Education
Format: Hardcover 256 pages
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Book details

ISBN-13: 9781260458701
ISBN-10: 1260458709
Edition: 1
Author: Baxter, Robbie Kellman
Publication date: 2020
Publisher: McGraw-Hill Education
Format: Hardcover 256 pages

Summary

Acknowledged authors Baxter, Robbie Kellman wrote The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave comprising 256 pages back in 2020. Textbook and eTextbook are published under ISBN 1260458709 and 9781260458701. Since then The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave textbook was available to sell back to BooksRun online for the top buyback price of $ 2.00 or rent at the marketplace.

Description

Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target

More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay―and if you want to compete for the long run, you need to join it.

Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you’re in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.

You’ll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers―and are keeping them coming back. You’ll learn how to lead your organization through every step of the process―from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You’ll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users.

With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success―today, tomorrow, and forever.

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