9781138623934-1138623938-Pricing Analytics

Pricing Analytics

ISBN-13: 9781138623934
ISBN-10: 1138623938
Edition: 1
Author: Paczkowski, Walter R.
Publication date: 2018
Publisher: Routledge
Format: Paperback 338 pages
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Book details

ISBN-13: 9781138623934
ISBN-10: 1138623938
Edition: 1
Author: Paczkowski, Walter R.
Publication date: 2018
Publisher: Routledge
Format: Paperback 338 pages

Summary

Acknowledged authors Paczkowski, Walter R. wrote Pricing Analytics comprising 338 pages back in 2018. Textbook and eTextbook are published under ISBN 1138623938 and 9781138623934. Since then Pricing Analytics textbook was available to sell back to BooksRun online for the top buyback price of $ 4.21 or rent at the marketplace.

Description

The theme of this book is simple. The price – the number someone puts on a product to help consumers decide to buy that product – comes from data. Specifically, itcomes from statistically modeling the data.

This book gives the reader the statistical modeling tools needed to get the number to put on a product. But statistical modeling is not done in a vacuum. Economic and statistical principles and theory conjointly provide the background and framework for the models. Therefore, this book emphasizes two interlocking components of modeling: economic theory and statistical principles.

The economic theory component is sufficient to provide understanding of the basic principles for pricing, especially about elasticities, which measure the effects of pricing on key business metrics. Elasticity estimation is the goal of statistical modeling, so attention is paid to the concept and implications of elasticities.

The statistical modeling component is advanced and detailed covering choice (conjoint, discrete choice, MaxDiff) and sales data modeling. Experimental design principles, model estimation approaches, and analysis methods are discussed and developed for choice models. Regression fundamentals have been developed for sales model specification and estimation and expanded for latent class analysis.

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