9781133307334-1133307337-Mass Media Research: An Introduction

Mass Media Research: An Introduction

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ISBN-13: 9781133307334
ISBN-10: 1133307337
Edition: 10
Author: Roger D. Wimmer, Joseph R. Dominick
Publication date: 2013
Publisher: Cengage Learning
Format: Paperback 496 pages
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Book details

ISBN-13: 9781133307334
ISBN-10: 1133307337
Edition: 10
Author: Roger D. Wimmer, Joseph R. Dominick
Publication date: 2013
Publisher: Cengage Learning
Format: Paperback 496 pages

Summary

Mass Media Research: An Introduction (ISBN-13: 9781133307334 and ISBN-10: 1133307337), written by authors Roger D. Wimmer, Joseph R. Dominick, was published by Cengage Learning in 2013. With an overall rating of 3.7 stars, it's a notable title among other Media & Communications (Industries, Communications, Business Skills, Communication, Words, Language & Grammar , Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Mass Media Research: An Introduction (Paperback, Used) from BooksRun, along with many other new and used Media & Communications books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.59.

Description

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology.

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