9781133307266-1133307264-Creative Strategy in Advertising
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Summary

Creative Strategy in Advertising (ISBN-13: 9781133307266 and ISBN-10: 1133307264), written by authors A. Jerome Jewler, Bonnie L. Drewniany, was published by Cengage Learning in 2013. With an overall rating of 4.1 stars, it's a notable title among other Media & Communications (Industries, Systems & Planning, Management & Leadership, Advertising, Marketing & Sales, Marketing, Strategic Planning, Processes & Infrastructure, Communications, Business Skills, Communication, Words, Language & Grammar , Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Creative Strategy in Advertising (Paperback, Used) from BooksRun, along with many other new and used Media & Communications books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.78.

Description

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.

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