Strategic Marketing
ISBN-13:
9780990542704
ISBN-10:
099054270X
Edition:
1
Author:
Prof Todd A Mooradian PhD, Prof Kurt Matzler PhD, Prof Lawrence J Ring PhD
Publication date:
2014
Publisher:
Good Dog Publishing
Format:
Paperback
412 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780990542704
ISBN-10:
099054270X
Edition:
1
Author:
Prof Todd A Mooradian PhD, Prof Kurt Matzler PhD, Prof Lawrence J Ring PhD
Publication date:
2014
Publisher:
Good Dog Publishing
Format:
Paperback
412 pages
Category:
Marketing
,
Marketing & Sales
Summary
Strategic Marketing (ISBN-13: 9780990542704 and ISBN-10: 099054270X), written by authors
Prof Todd A Mooradian PhD, Prof Kurt Matzler PhD, Prof Lawrence J Ring PhD, was published by Good Dog Publishing in 2014.
With an overall rating of 4.4 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Strategic Marketing (Paperback) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.43.
Description
An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
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