9780990542704-099054270X-Strategic Marketing

Strategic Marketing

ISBN-13: 9780990542704
ISBN-10: 099054270X
Edition: 1
Author: Prof Todd A Mooradian PhD, Prof Kurt Matzler PhD, Prof Lawrence J Ring PhD
Publication date: 2014
Publisher: Good Dog Publishing
Format: Paperback 412 pages
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Book details

ISBN-13: 9780990542704
ISBN-10: 099054270X
Edition: 1
Author: Prof Todd A Mooradian PhD, Prof Kurt Matzler PhD, Prof Lawrence J Ring PhD
Publication date: 2014
Publisher: Good Dog Publishing
Format: Paperback 412 pages

Summary

Acknowledged authors Prof Todd A Mooradian PhD , Prof Kurt Matzler PhD , Prof Lawrence J Ring PhD wrote Strategic Marketing comprising 412 pages back in 2014. Textbook and eTextbook are published under ISBN 099054270X and 9780990542704. Since then Strategic Marketing textbook was available to sell back to BooksRun online for the top buyback price of $ 1.87 or rent at the marketplace.

Description

An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

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