Making Sense of Data through Statistics: An Introduction (Paperback)

This introductory statistics textbook exposes students to statistical techniques in a user-friendly approach emphasizing the sense-making nature of statistics. The Second Edition adds new content on business analytics, enhances explanations of key concepts and techniques, and incorporates updated examples and exercises. The target audience includes undergraduate or graduate students taking a first course in statistics. As the text's examples and exercises emphasize problems and questions that reference today's social and business contexts, these examples and exercises resonate extremely well with students. Topics are covered using very accessible language and a conversational style. Numerous examples and problems, constructed around issues taken from students' everyday life experiences, are woven into the text to enhance and simplify the learning process. Key words, unit summaries, unit exercises and end-of-chapter exercises are included within each chapter; and, appendices are provided describing all the equations and Excel functions introduced in the text.