Marketing with Social Media: A LITA Guide, Second Edition

Acknowledged author Beth C. Thomsett-Scott wrote Marketing with Social Media: A LITA Guide, Second Edition comprising 176 pages back in 2020. Textbook and eTextbook are published under ISBN 0838916317 and 9780838916315. Since then Marketing with Social Media: A LITA Guide, Second Edition textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

This all-new edition gathers a range of contributors to explore real-world uses of library marketing technology, perfect for novices ready to dive in as well as practitioners on the lookout for ways to improve existing efforts. Inside, librarians share insights on how they use their favorite social media tools to promote their library and build community. Applicable to all types of institutions, this guide

• covers popular tools such as Snapchat, Tumblr, Instagram, Facebook, and Twitter;


• shares four easy-to-use tools for creating memes, tips for creating short videos, and ways to ingrate blogs into social media;


• demonstrates how to use reaction GIFs and tagging to boost your Tumblr posts;


• shows how to tailor messages to communicate effectively with different generations and audiences; and


• includes screen shots, illustrations, sample social media policies to help you navigate controversies, and free online training resources.

With the valuable information contained in this guide, libraries can reach their users and create connections that resonate with them.