9780814400326-0814400329-Something Really New: Three Simple Steps to Creating Truly Innovative Products

Something Really New: Three Simple Steps to Creating Truly Innovative Products

ISBN-13: 9780814400326
ISBN-10: 0814400329
Author: Hauptly, Denis J.
Publication date: 2007
Publisher: AMACOM
Format: Hardcover 256 pages
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Book details

ISBN-13: 9780814400326
ISBN-10: 0814400329
Author: Hauptly, Denis J.
Publication date: 2007
Publisher: AMACOM
Format: Hardcover 256 pages

Summary

Acknowledged authors Hauptly, Denis J. wrote Something Really New: Three Simple Steps to Creating Truly Innovative Products comprising 256 pages back in 2007. Textbook and eTextbook are published under ISBN 0814400329 and 9780814400326. Since then Something Really New: Three Simple Steps to Creating Truly Innovative Products textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

Product innovation is the key to business growth. But many books deal with innovation from the business process view alone, or confuse innovation with creativity. Written by an innovation expert whose products generate more than one billion dollars in annual revenue, Something Really New introduces a straightforward but powerful framework for creating exciting new product and service concepts . . . simply by asking three essential questions.

From an electronic hotel kiosk that provides return airline boarding passes for guests, to something as mundane as the evolution of the toaster, the book provides entertaining, illuminating examples that show how to determine what customer needs aren’t being met, using simple methods to arrive at revolutionary conclusions. For example, "What is a product really used for?" The question may seem elementary, but the right answer is far from obvious. This and other key questions demonstrate how readers can move beyond mere market research to get to the root of real innovation. Practical and eye-opening, this book shows companies how to take the kind of startling leaps that will leave their competition in the dust.

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