9780786497478-0786497475-The Age of Netflix: Critical Essays on Streaming Media, Digital Delivery and Instant Access

The Age of Netflix: Critical Essays on Streaming Media, Digital Delivery and Instant Access

ISBN-13: 9780786497478
ISBN-10: 0786497475
Author: Cory Barker
Publication date: 2017
Publisher: McFarland & Company
Format: Paperback 256 pages
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Book details

ISBN-13: 9780786497478
ISBN-10: 0786497475
Author: Cory Barker
Publication date: 2017
Publisher: McFarland & Company
Format: Paperback 256 pages

Summary

Acknowledged author Cory Barker wrote The Age of Netflix: Critical Essays on Streaming Media, Digital Delivery and Instant Access comprising 256 pages back in 2017. Textbook and eTextbook are published under ISBN 0786497475 and 9780786497478. Since then The Age of Netflix: Critical Essays on Streaming Media, Digital Delivery and Instant Access textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

In 2016, Netflix--with an already enormous footprint in the United States--expanded its online streaming video service to 130 new countries, adding more than 12 million subscribers in nine months and bringing its total to 87 million. The effectiveness of Netflix's content management lies in its ability to appeal to a vastly disparate global viewership without a unified cache of content. Instead, the company invests in buying or developing myriad programming and uses sophisticated algorithms to "narrowcast" to micro-targeted audience groups.

In this collection of new essays, contributors explore how Netflix has become a cultural institution and transformed the way we consume popular media.

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