9780749482480-0749482486-The Gen Z Frequency: How Brands Tune In and Build Credibility

The Gen Z Frequency: How Brands Tune In and Build Credibility

ISBN-13: 9780749482480
ISBN-10: 0749482486
Edition: 1
Author: Witt, Gregg L., Baird, Derek E.
Publication date: 2018
Publisher: Kogan Page
Format: Paperback 256 pages
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Book details

ISBN-13: 9780749482480
ISBN-10: 0749482486
Edition: 1
Author: Witt, Gregg L., Baird, Derek E.
Publication date: 2018
Publisher: Kogan Page
Format: Paperback 256 pages

Summary

Acknowledged authors Witt, Gregg L., Baird, Derek E. wrote The Gen Z Frequency: How Brands Tune In and Build Credibility comprising 256 pages back in 2018. Textbook and eTextbook are published under ISBN 0749482486 and 9780749482480. Since then The Gen Z Frequency: How Brands Tune In and Build Credibility textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

Generation Z, ranging from tweens to young adults, has enormous spending power; yet it is one of the most challenging generational cohorts for brands to reach. It is projected to be the largest consumer demographic in history, driving a forecast from the HRC Retail Advisory of 40% of all US consumer spending, and another 40% of all consumers in the US, Europe and BRIC by 2020 (Brazil, Russia, India, China), according to other sources. Embodying an unrelenting relationship with information and mobile technology from a young age, Generation Z's ecosystem is infinitely more complex and varied than any generation before. Staying tuned-in to this demographic's impatience, confidence and constantly evolving trends can be daunting for any marketer trying to keep up.

The Gen Z Frequency offers a comprehensive guide for any brand or organization trying to reach this demographic, covering fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves. Whether you are new to marketing or a seasoned expert, The Gen Z Frequency is the ultimate resource for tuning in to Generation Z.

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