9780470401224-0470401222-Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan, 2nd Edition

Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan, 2nd Edition

ISBN-13: 9780470401224
ISBN-10: 0470401222
Edition: 2
Author: Patterson
Publication date: 2009
Publisher: Wiley
Format: Hardcover 288 pages
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Book details

ISBN-13: 9780470401224
ISBN-10: 0470401222
Edition: 2
Author: Patterson
Publication date: 2009
Publisher: Wiley
Format: Hardcover 288 pages

Summary

Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan, 2nd Edition (ISBN-13: 9780470401224 and ISBN-10: 0470401222), written by authors Patterson, was published by Wiley in 2009. With an overall rating of 3.8 stars, it's a notable title among other Marketing (Marketing & Sales, Nonprofit Organizations & Charities, Small Business & Entrepreneurship) books. You can easily purchase or rent Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan, 2nd Edition (Hardcover, Used) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $4.47.

Description

How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.

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