Reputation Management: The Key to Successful Public Relations and Corporate Communication

ISBN-13: 9780415716284

ISBN-10: 0415716284

Author: John Doorley, Helio Fred Garcia

Edition: 3

Publication date:
2015
Publisher:
Routledge
Format:
Paperback 442 pages
Category:
Business, Economics, Political Science, Management
Rating:
Get cash immediately!
SELL
Get it directly from us
$95.40
Marketplace offers from $78.88
FREE shipping on ALL orders

Summary

Acknowledged author John Doorley wrote Reputation Management: The Key to Successful Public Relations and Corporate Communication comprising 442 pages back in 2015. Textbook and etextbook are published under ISBN 0415716284 and 9780415716284. Since then Reputation Management: The Key to Successful Public Relations and Corporate Communication textbook received total rating of 3.5 stars and was available to sell back to BooksRun online for the top buyback price of $19.72 or rent at the marketplace.


Description

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds.

Updates to the third edition include:

  • Global content has been incorporated and expanded throughout the book, rather than being restricted to only one chapter.
  • Opening vignettes, examples, and case studies have been updated in each chapter.
  • Additional case studies and examples with an international focus have been added.