9780367434663-0367434660-Sports Publicity: A Practical Approach

Sports Publicity: A Practical Approach

ISBN-13: 9780367434663
ISBN-10: 0367434660
Edition: 3
Author: Favorito, Joe
Publication date: 2020
Publisher: Routledge
Format: Paperback 358 pages
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Book details

ISBN-13: 9780367434663
ISBN-10: 0367434660
Edition: 3
Author: Favorito, Joe
Publication date: 2020
Publisher: Routledge
Format: Paperback 358 pages

Summary

Acknowledged authors Favorito, Joe wrote Sports Publicity: A Practical Approach comprising 358 pages back in 2020. Textbook and eTextbook are published under ISBN 0367434660 and 9780367434663. Since then Sports Publicity: A Practical Approach textbook was available to sell back to BooksRun online for the top buyback price of $ 12.26 or rent at the marketplace.

Description

Effective communications are essential for all sport organizations. In this fully revised and updated third edition of his ground-breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator.

Favorito outlines the history of sports communications, explores the most important professional themes, topics and issues, and highlights exciting opportunities for future development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as:

· Digital and social media strategy

· Crisis management

· Creative writing

· The value of audio storytelling

· The role of communications in business.

This new edition includes more international cases and data, interviews, best practices, and expanded coverage of social media, gaming, eSports and technological developments in communications; discussion of key contemporary issues such as multicultural media relations and ‘athletes as brands’; and an emphasis on the importance of strategic planning. No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations.

Sports Publicity: A Practical Approach is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills.

The author maintains a podcast of updated best practices, The CUSP Show, which is widely available, as well as a blog of best practices at joefavorito.com. Both of these resources make the perfect companion to this book.

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