9780367356064-0367356066-Sports Business Management

Sports Business Management

ISBN-13: 9780367356064
ISBN-10: 0367356066
Edition: 2
Author: Foster, George
Publication date: 2020
Publisher: Routledge
Format: Paperback 626 pages
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Book details

ISBN-13: 9780367356064
ISBN-10: 0367356066
Edition: 2
Author: Foster, George
Publication date: 2020
Publisher: Routledge
Format: Paperback 626 pages

Summary

Acknowledged authors Foster, George wrote Sports Business Management comprising 626 pages back in 2020. Textbook and eTextbook are published under ISBN 0367356066 and 9780367356064. Since then Sports Business Management textbook was available to sell back to BooksRun online for the top buyback price of $ 46.36 or rent at the marketplace.

Description

This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included.

Foster, O’Reilly, and Dávila present a set of modular chapters supported with international examples, mini-cases, and exercises to help students apply the decision-making approach to real-world situations, involving organizations such as the Olympic Games, FIFA World Cup, the European Premier Leagues and Major North American Professional Sport Leagues. Harvard/Stanford cases are updated for the second edition, and entirely new chapters cover the latest topics, including eSports and Fantasy sport, outside-of-venue revenue streams, and crisis management.

This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management, supported by a fully updated companion website featuring PowerPoint slides, test questions, teaching notes, and other tools for instructors.

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