9780273712046-0273712047-Research Methods in Business Studies (4th Edition)

Research Methods in Business Studies (4th Edition)

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Summary

Research Methods in Business Studies (4th Edition) (ISBN-13: 9780273712046 and ISBN-10: 0273712047), written by authors Pervez Ghauri, Kjell Gronhaug, was published by Pearson in 2010. With an overall rating of 4.3 stars, it's a notable title among other Management (Management & Leadership, Systems & Planning, Strategy & Competition, Education & Reference, Research & Development, Processes & Infrastructure, Strategic Planning, Business Mathematics, Business Skills) books. You can easily purchase or rent Research Methods in Business Studies (4th Edition) (Paperback) from BooksRun, along with many other new and used Management books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.62.

Description

A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.

Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

The following online resources support the text:
For Instructors: PowerPoint slides

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