Consumer Behavior: Buying, Having, and Being -- 2019 MyLab Marketing with Pearson eText
ISBN-13:
9780135840771
ISBN-10:
0135840775
Edition:
12
Author:
Michael Solomon
Publication date:
2019
Publisher:
Pearson
Format:
Printed Access Code
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780135840771
ISBN-10:
0135840775
Edition:
12
Author:
Michael Solomon
Publication date:
2019
Publisher:
Pearson
Format:
Printed Access Code
Category:
Marketing
,
Marketing & Sales
Summary
Consumer Behavior: Buying, Having, and Being -- 2019 MyLab Marketing with Pearson eText (ISBN-13: 9780135840771 and ISBN-10: 0135840775), written by authors
Michael Solomon, was published by Pearson in 2019.
With an overall rating of 3.5 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Consumer Behavior: Buying, Having, and Being -- 2019 MyLab Marketing with Pearson eText (Printed Access Code) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.62.
Description
Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especially in the canon of social media and the digital age.
In the 12th Edition, up-to-date content reflects major marketing trends and changes that impact this field of study. Since we are all consumers, many of the topics have both professional and personal relevance. This makes it easy to apply the theory outside of class and maintain an edge in the fluid and evolving field of consumer behavior.
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